Field notes from the order desk.

How B2B ordering actually works — and how it could work better.

Why B2B companies struggle with digital adoption and how to fix it
Featured ARTICLE

Why B2B companies struggle with digital adoption and how to fix it

B2B companies often fail at digital adoption not because of bad technology, but due to cultural resistance and poor change management. Aligning teams early and reframing digital tools as enablers.

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10 Mar 2026
3 min read
All B2B ordering
Beyond the sale: how a B2B portal creates proactive service and upsell opportunities

Beyond the sale: how a B2B portal creates proactive service and upsell opportunities

B2B portals often sit idle after the first sale, missing ongoing revenue signals. The right setup turns order data and self-servic…

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· 5 min read
How digital ordering reduces dependency on sales teams in B2B

How digital ordering reduces dependency on sales teams in B2B

B2B businesses stall when manual order-taking overloads sales teams. Digital ordering platforms let buyers self-serve 24/7, freein…

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· 3 min read
Improving after-sales service with better equipment and asset data

Improving after-sales service with better equipment and asset data

Fragmented asset data slows service teams, extends customer downtime, and damages trust. Centralising equipment records gives supp…

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· 3 min read
Why product data quality matters more in B2B than in B2C

Why product data quality matters more in B2B than in B2C

Poor product data quality in B2B causes costly production halts, compliance failures, and damaged supplier relationships. Structur…

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· 3 min read
Account-Based Pricing in B2B Self-Service Portals

Account-Based Pricing in B2B Self-Service Portals

Generic B2B pricing loses deals. Customer-specific pricing lets sales teams offer accurate, personalised rates that match each buy…

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· 4 min read
How to remove friction in complex B2B ordering journeys

How to remove friction in complex B2B ordering journeys

Complex B2B ordering stalls deals when multiple stakeholders, manual processes, and unclear product information create compounding…

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· 3 min read
Bringing sales reps and customers together through digital portals

Bringing sales reps and customers together through digital portals

Fragmented tools and scattered data slow B2B sales teams and frustrate customers. A unified digital portal integrates ERP data, se…

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· 4 min read
Automating order workflows: the future of B2B purchasing

Automating order workflows: the future of B2B purchasing

Manual B2B purchasing slows teams down with errors, delays, and unscalable processes. Automated order workflows fix this by integr…

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· 4 min read
How Reorder Templates Increase B2B Repeat Purchases

How Reorder Templates Increase B2B Repeat Purchases

Rebuilding complex B2B orders from scratch wastes time and drives customers away. Reorder templates and quick lists eliminate that…

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· 4 min read
How self-service portals cut cost-to-serve in B2B commerce

How self-service portals cut cost-to-serve in B2B commerce

B2B service teams waste hours on repetitive order and invoice requests, pushing cost-to-serve higher. Self-service portals automat…

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· 3 min read
Real-Time Inventory Visibility in B2B Ordering Portals

Real-Time Inventory Visibility in B2B Ordering Portals

Outdated inventory data costs B2B buyers orders, delays production, and strains supplier relationships. Real-time stock visibility…

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· 3 min read
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